Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/5990
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dc.contributor.authorÖğüt, Hulisi-
dc.date.accessioned2021-09-11T15:21:15Z-
dc.date.available2021-09-11T15:21:15Z-
dc.date.issued2011en_US
dc.identifier.citationIADIS International Conference e-Commerce 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011, 21 July 2011 through 23 July 2011, Rome, 91771en_US
dc.identifier.isbn9789728939519-
dc.identifier.urihttps://hdl.handle.net/20.500.11851/5990-
dc.description.abstractIn this paper, we identify the determinant of online hotel reservation using data from one of the biggest online hotel booking website. We find that online customer rating significantly affects the hotel reservation while the star rating does not increase popularity of the hotels. Furthermore, increase in prices leads to decrease in sales as we expected. Regression result allows us to quantify the relationship between these variables and online reservation as well. The managerial implication of these results is that hotels should strive to please customer as their future revenue depends on the satisfaction of past users. This study also guides hotel management to forecast their sales based on online rating and other features of hotel.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the IADIS International Conference e-Commerce 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInternet customer reviews and ratingsen_US
dc.subjectOnline hotel bookingen_US
dc.subjectOnline hotel priceen_US
dc.subjectService quality metricsen_US
dc.titleThe Determinants of Online Hotel Reservationen_US
dc.typeConference Objecten_US
dc.departmentFaculties, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümütr_TR
dc.identifier.startpage165en_US
dc.identifier.endpage169en_US
dc.identifier.scopus2-s2.0-84865037870en_US
dc.institutionauthorÖğüt, Hulusi-
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.relation.conferenceIADIS International Conference e-Commerce 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011en_US
item.openairetypeConference Object-
item.languageiso639-1en-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
Appears in Collections:İşletme Bölümü / Department of Management
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
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