Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/11878
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dc.contributor.authorErat V.-
dc.contributor.authorErdebilli B.-
dc.date.accessioned2024-11-10T14:56:05Z-
dc.date.available2024-11-10T14:56:05Z-
dc.date.issued2024-
dc.identifier.isbn978-303172283-7-
dc.identifier.issn1865-0929-
dc.identifier.urihttps://doi.org/10.1007/978-3-031-72284-4_5-
dc.identifier.urihttps://hdl.handle.net/20.500.11851/11878-
dc.description2nd International Conference on Science, Engineering Management and Information Technology, SEMIT 2023 -- 14 September 2023 through 15 September 2023 -- Ankara -- 318919en_US
dc.description.abstractIn light of advancing technology, the prevalence of internet usage has significantly increased. Presently, individuals inclined to optimize their time gravitate towards e-commerce platforms. This research focuses on evaluating the five most popular e-shopping sites in Turkey, namely Trendyol, Hepsiburada, Amazon, Getir, and Morhipo. Seven criteria were employed for the assessment: site design, product variety, reliability, detailed filtering, service quality, ease of site use, and price. The study utilized the Multi- Criteria Decision Making (MCDM) methods, specifically MOOSRA, MOORA, and TOPSIS, and compared their outcomes. The Pairwise Comparison method was employed to determine criterion weights. The findings revealed that price emerged as the most pivotal criterion, whereas site design held the least significance. Application of MOOSRA, MOORA, and TOPSIS consistently ranked Trendyol as the top-performing e-shopping site. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.en_US
dc.language.isoenen_US
dc.publisherSpringer Science and Business Media Deutschland GmbHen_US
dc.relation.ispartofCommunications in Computer and Information Scienceen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjecte-shoppingen_US
dc.subjectMOORAen_US
dc.subjectMOOSRAen_US
dc.subjectMultiple Criteria Decision Making (MCDM)en_US
dc.subjectPairwise Comparisonen_US
dc.subjectTOPSISen_US
dc.subjectMarketplacesen_US
dc.subjectProduct designen_US
dc.subjectShopping centersen_US
dc.subjectE-shoppingen_US
dc.subjectMOORAen_US
dc.subjectMOOSRAen_US
dc.subjectMulticriteria decision making methodsen_US
dc.subjectMultiple criteria decision makingen_US
dc.subjectPair-wise comparisonen_US
dc.subjectShopping sitesen_US
dc.subjectSite preferencesen_US
dc.subjectTOPSISen_US
dc.subjectWeb Designen_US
dc.titleE-Shopping Sites Preference Analysis with Multi-criteria Decision-Making Methodsen_US
dc.typeConference Objecten_US
dc.departmentTOBB ETÜen_US
dc.identifier.volume2198 CCISen_US
dc.identifier.startpage71en_US
dc.identifier.endpage97en_US
dc.identifier.scopus2-s2.0-85205121344en_US
dc.institutionauthor…-
dc.identifier.doi10.1007/978-3-031-72284-4_5-
dc.authorscopusid59345521300-
dc.authorscopusid44661946600-
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Object-
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
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